His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai called on all Dubai Government entities to embrace disruptive innovation as a fundamental mantra of their operations and to seek ways to incorporate its methodologies in all aspects of their work.

Disruptive innovation refers to exploiting available technologies to deliver new or existing services in radically different ways that are design-thinking-based and customer-focused, in contrast to incremental innovation, which focuses on making good services better for existing customers. Instead, disruptive innovation will create new operating and business models that replace traditional services and provide multiple times the value for end users and customers.